Are you ever frightened with the complex and the baseless information regarding
Internet marketing for small business available on the Net or have you ever been
shocked by the exorbitant fees claimed by the professionals for setting SEO
Search Engine Optimization further to your own means?
Did you ever think what the Search Engine Optimization – SEO is
all about and could you ever do it yourself?
The answer to the question is very simple - yeah you can very much do it yourself.
The basics of Search Engine Optimization in applied web marketing are really easy.
You are to put together all the keywords contents of your text copy in seven points.
- Select an attractive domain name that reveals what your site is for and get
it registered. Don't register www.FredJones.com if
you make the doodads even if you are the recognized business house. You should
register as www.BestWidgets.com instead
as it may motivate faith in the people looking for quality doodads who perhaps
may not have heard of Fred Jones the Widget maker.
- For the sake of your web promoting name the page URLs based on the same reasons
as above, apart from that you could be more precise now. Try to name the page
designating your product e.g. Big Yellow Widgets.htm or your service or the action
like Buy-Widgets-by-Post.htm, on one of your sales pages.
- To allow search engines know about each pages the text in the title tag is
vital. Use both single and multiple versions for [people would search for both]
putting your significant keywords in your title tags making such tags variant
and precise for each pages. For instance, "Widgets and After Sales Widget Services".
Irrespective of what you do but don't ever name your home page the "Index" instead
considering it as the short insertion only.
- The title tag is most vital compared to the other tags cited at the top of
the html page between the two Head tags; however the descriptive tag is yet
used by some search engines for showing what you would wish your web users to
see whenever they roll down a page of search results. Some of the search engines
don't use the descriptive tag at all but Google and others often use partial
of it along with partial main body text surrounding major keywords of your page.
Hence you too should consider the descriptive tag sincerely, making it short
say 25-30 words and as comprehensive as possible in the shortest space. Ensure
that you incorporate all your popular keywords within the descriptive tag. For
very short description of the image or graphic files the ALT tag is used, it
reflects when the mouse pointer floats above the graphics, however currently
it is not considered essential for search engines. The Comment tag is never reflected
on the body page that are used through coders and designers as lesson or reminder
to self regarding that area of html coding should be doing, previously some webmasters
in their thrive for website encouragement and grading the search engines for
stuffing the keywords in the comment tags, however currently it is widely recognized
as the main search engines hardly pay any importance to it.
- Density of keywords. To indicate importance of the keyword phrases or enabling
search engines realize what the page is about, search engines has its own preference
like how many times keyword phrases are displayed on your web site page of which
hardly 5-8 percentage on an average is considered as rough guide. So it should
not be over done or else it will impress otherwise as spam or keywords stuffing,
you should use your keywords in the heading tags marked as H1 and H2. Also H3
tag is there but it is uncertain whether the search engines are convenient with
that since it appears less important on the page and so believed to be least
applicable to what the page is all about.
- The good linkage should not be missed out in the website marketing. To some
levels the search engines will review the significance of your web pages on the
strength of incoming links from the other sites. To exchange for the link back
you should refer to the other webmasters having sites with similar subjects,
but however, such sites should not be your competitors anyway instead they should
have the same topics or themes. Very often other webmasters may inquire you for
linking to your site if so, you should first check out their sites ensuring that
their sites are related and should have some presentable page standards with
just good feelings and no malicious surprises as redirectors or unanticipated
pop-ups. Of course you would not prefer to be linked with the ill-mannered neighboring
- Do not miss out to incorporate the vital keywords in the main text within inbound
links from the other sites. This is decisive for search engines while striving
to evaluate the application and significance of your web pages. However, inbound
links from the other sites should take the form of something like (here instead
of angular brackets the normal brackets have been used to compromise html: <a
significant keywords are incorporated here (/A). You should positively keep away
the things like (A REF=http://www.yoursite.com) click here (/A), that only tells
the search engines that your site is about "click here". Watch out!